Reduced bounce rate percentage by 67%, from the previous design, attributed to the revamped contact page design, compelling/expected content, and the new streamlined step-by-step meeting scheduling process.
Before
Primary Pain Points:
- No contact info on website
- Too much text upfront
- No integrated meeting scheduling process
After
Key Updates:
+ Important contact information displayed clearly on screen
+ Scheduling meeting differentiated from other contact information
+ Integrated meeting scheduling helps internal and external users